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Scheduled for November 4–7, 2025, at the Las Vegas Convention Center, this premier trade event brings together the entire automotive customization ecosystem. With an expansive exhibition space of 235,000 square meters and participation from 2,516 companies, it stands as the definitive platform for introducing new products, technologies, and trends—spanning performance upgrades, exterior styling, digital tuning, and bespoke motorcycle builds.

The global automotive modification market reached a size of USD 59.72 billion in 2024. Professional market research forecasts that from 2025 through 2032, the sector's total revenue will grow at a steady compound annual growth rate (CAGR) of 3.45%, with the market value expected to approach USD 78.33 billion by 2032.